Why Infant Feeding Peer Support Matters in Newham
In Newham, many new mums begin their breastfeeding journey with enthusiasm, yet a large number stop within the first 10 days. This early drop-off often happens not because mothers don’t want to continue, but because they don’t have the right support when things get difficult. The early days of parenthood can be overwhelming — physically, emotionally, and financially — and having someone who truly understands can make all the difference.
With the rising cost of living, families across Newham are under immense financial pressure. The price of formula milk has increased sharply, placing an added strain on already stretched household budgets. Breastfeeding, while not always easy to establish, offers a free to low-cost, nutritionally complete, and sustainable way to feed babies — easing the financial burden while giving infants the best possible start.
Breastfeeding also brings long-term health benefits for both mother and child. For babies, it strengthens the immune system and reduces the risk of infections and long-term conditions. For mothers, it supports recovery after birth and lowers the risk of certain cancers and other health issues. But achieving these benefits depends on consistent, compassionate support in those first few weeks and months.
That’s where infant feeding peer support comes in. Peer supporters are local mums who have personal experience of breastfeeding and have been trained to listen, encourage, and guide others through their own feeding journeys. Their lived experience helps new mothers feel understood, less isolated, and more confident. They can offer practical tips, emotional reassurance, and a sense of community — something that professional services alone often don’t have the time or capacity to provide.
By supporting our infant feeding peer support project in Newham, we can:
- Help to increase breastfeeding continuation rates beyond the first 10 days.
- Assist in easing financial pressures on families affected by the rising cost of formula.
- Improve health outcomes for mothers and babies.
- Build stronger community connections through shared experience and mutual support.
This project will empower local parents to support each other, creating a cycle of care and confidence that benefits families now and for generations to come.
